The Painted Turtle Strategic Plan
The 2023-2025 Road Map


A road map to bring the magic of Camp to as many children with serious illnesses as possible!

For two decades, The Painted Turtle has provided children with serious illnesses the opportunity to escape the fear and isolation of their medical conditions and discover joy, confidence, and a new world of possibilities, completely free of charge. As we enter our twentieth year, we are driven more than ever to share the magic of Camp with as many children and families as possible.

Learn more about our strategy for the coming years below!

The Painted Turtle’s 2023-2025 Strategic Plan

The Painted Turtle’s 2023-2025 Strategic Plan is grounded in the following five strategic pillars. They will guide and strengthen our work as we continue to deliver transformative camp experiences that have a life-changing impact to our campers.

Pillar 1: Increase Fundraising

Pillar 2: Invest in Staff

Pillar 3: Increase Awareness

Pillar 4: Enhance Camp Site & Programs

Pillar 5: Enrich Volunteer Experience

Interested in diving into the details?

Download the The Painted Turtle Strategic Plan Brochure


2023 Strategic Plan Progress

We’ve made a lot of progress in just one year that we want to share, so we’ve created a progress tracker that will be updated annually.

Interested in learning more about our progress?

Download the 2023 Strategic Plan Progress